
DATA ANALYTICS
Global Payment Company
The Company wanted to increase goodwill among its premium customers. It targeted a specific set of customers – those who travel frequently. Club Concierge was asked to engage with these customers and build goodwill. Club Concierge approached this by
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Welcome Call
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Deep profiling
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Data Creation
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Understanding travel triggers
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Segmentation
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Curation
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Personalized unique holiday experiences created
Culminated in a specialized product vertical called Unique Experiences with success rate of conversions growing ft over 26% in the first year itself.