The Company wanted to increase goodwill among its premium customers. It targeted a specific set of customers – those who travel frequently. Club Concierge was asked to engage with these customers and build goodwill. Club Concierge approached this by

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• Welcome Call

• Deep profiling

• Data Creation

• Understanding travel triggers

• Segmentation

• Curation

• Personalized unique holiday experiences created

 

Culminated in a specialized product vertical called Unique Experiences with success rate of conversions growing ft over 26% in the first year itself.