A leading car manufacturer creates engagement by ensuring people are road ready
Our client wanted to create a unique engagement program for the community to know its range of cars and engage with them with a solid message of road readiness. We designed a platform to help young people to become safer and more competent drivers. The Road Ready program takes young people from preparing for a learner licence, to learning to drive, through to driving solo on a provisional licence, and eventually moving onto a full licence and more.
Club Concierge deployed IndiaRTO, a platform to guide people on a selection of road ready services.