Our client wanted to create a unique engagement program with its customers as a CSR activity.
We decided to take donating trees to an eCommerce platform, where we worked with Tree NGO's around the country, listing real needs for fruit and other trees. People could chose what they wanted to contribute for. For every contribution made, one pixel was dedicated on the Zillion Trees website in the name of the donor. Photographs of the actual planting happening were sent to each donor as well.