Driving Beyond the Ordinary: How Club Concierge® and Jaguar Range Rover Sports Crafted a Global Access Program for JLR Owners

The World Is Yours – A Global Lifestyle Program for Range Rover Sport Owners

Introduction

Jaguar Land Rover, a brand celebrated for performance, design, and heritage, has taken a bold step into the world of lifestyle curation. In an exclusive collaboration with Club Concierge®, JLR has launched The World Is Yours — a global access and lifestyle program crafted specifically for Range Rover Sport owners.

Recently launched, the program extends the Range Rover Sport experience beyond the drive, offering owners access to the finest spaces, clubs, and curated experiences across 51 international cities — positioning Range Rover Sport not just as a luxury SUV, but as a gateway to global privilege.

Objective

The goal of this initiative is to enrich and differentiate the Range Rover Sport ownership experience by offering:

• Borderless lifestyle access aligned with the global ambitions of the Range Rover Sport driver.

• Enhanced emotional engagement, going beyond performance to personal enrichment.

• A living lifestyle ecosystem that supports exploration, celebration, and exclusivity — wherever the road leads.

Implementation

1. 51 Cities. One Lifestyle Passport

Club Concierge® and JLR mapped a curated network of premium spaces and experiences across key global cities including London, Dubai, Paris, Singapore, New York, Cape Town, Tokyo, and more.

Participating cities offer access to:

• Private Clubs & Lounges: Members-only wine, cigar, and social clubs.

• Work & Wellness Spaces: Executive co-working lounges, athletic clubs, spas.

• Dining & Culture: Priority reservations at award-winning restaurants, art galleries, and culinary showcases.

2. Exclusive to Range Rover Sport Owners

This first-of-its-kind lifestyle program is exclusively available to Range Rover Sport owners, offering:

• Full access to all 51 destinations with city-specific privileges.

• Signature Upgrades for milestone journeys, including seasonal curated experiences.

• Personal Concierge Onboarding for every new member — creating a tailored lifestyle roadmap from day one.

3. Concierge-Powered Ownership Support

Every participating owner is assigned a dedicated Concierge® Lifestyle Manager who provides:

• Real-Time Access & Booking: From rooftop club entries to last-minute dining arrangements.

• Itinerary & Celebration Planning: For global travel, milestone birthdays, and anniversary surprises.

• Curated City Suggestions: Insider recommendations across cities, tailored to owner preferences.

4. Elevated Travel Privileges

In line with JLR’s focus on seamless luxury, the program includes:

• Airport Lounge Access across 1,200+ cities worldwide.

• VIP Meet-and-Greet & Immigration Fast-Track at select hubs.

• Luxury Chauffeur Transfers, including access to premium EV fleets in global capitals.

Early Results

1. Exceptional Initial Response

Though recently launched, the program has already seen enthusiastic adoption, with early participants praising the effortless global access and the personal touch offered through concierge interactions.

2. Lifestyle Positioning Amplified

Range Rover Sport is now viewed as more than a vehicle — it is fast becoming a lifestyle enabler, associated with international sophistication and curated privilege.

3. Brand Buzz and Aspirational Pull

While still in early stages, the program is already generating organic interest among prospective buyers who view The World Is Yours as a powerful differentiator — proof that ownership brings more than just performance, but access to a world of experiences.

Conclusion

The World Is Yours marks the beginning of a new chapter in luxury automotive ownership .By integrating world-class access with concierge-powered personalization, Jaguar Land Rover — in partnership with Club Concierge® — is setting a new benchmark for what it means to drive Range Rover Sport.

This is more than a vehicle .It’s your passport to the extraordinary. And the journey has just begun.